Omniture Co-Founder Recounts the Greatest Guerilla Marketing Tactic Ever

One of the crazy-awesomest business stories I’ve ever heard! Omniture co-founder Josh James joins MMC host Doug Mumford to recount how a game of “Rock, Paper, Scissors” and a Hummer helped put Omniture on the map, gain customers, and win over competitors’ employees. Omniture was founded in 1996 and was sold to Adobe for $1.8B in 2009. Shot on location at the NAC conference at the BYU Marriott School of Business.

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One Response to Omniture Co-Founder Recounts the Greatest Guerilla Marketing Tactic Ever

  1. Clayton Andersen says:

    Awesome story. Thanks for sharing.

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