Category Archives: Marketing

Nikolay Macarov: Engineer, MBA Student, Native of Russia and Intern with PwC Consulting

Nikolay Macarov, from Moscow Russia, discusses growing up in a collapsing country, his educational path to the BYU MBA program, his participation in the PwC case competition and joining the LDS church with his family.

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Mike Nascimento: Unleash the Fighter Within

Mike Nascimento joins Marriott MBA Today to discuss his book, “Unleash the Fighter Within.” Learn how Mike overcame a tragic experience to accomplish his childhood goal: playing collegiate football.

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MBA Internship Series: Mike Weber at Symantec (Marketing)

Mike Weber shares how we got his internship at Symantec, the highlights of his summer, and why¬†his family enjoyed the Bay Area. If you have any interest in Symantec, you don’t want to miss this!

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Cowboy Kolaches, a BYU start-up having “sweet” success in business competitions & in the marketplace

BYU MBA student Derek Johnson has figured out a way to mass produce kolaches, speeding the process up 50x. Derek founded his company Cowboy Kolaches and partnered with another BYU MBA, John Christensen, to win more than $60K in several … Continue reading

Posted in Business Topics, Competitions / Events, Current Events, Entrepreneurship, Marketing, Product Development, Sales, Startups, Student Life, Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment, BYU MBA Nick Perry’s Start-up

Marriott MBA Today sat down with founder Nick Perry, who is studying entrepreneurship and graduates with his MBA in April. Learn how Nick and his team identified a pain, created a solution, and then validated their idea with real … Continue reading

Posted in 1 - Major Categories, Business Topics, BYU MBA Program, Entrepreneurship, Innovation, Marketing, Product Development, Startups, Technology | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

BYU Music Group

Communications major Eliza Bishop teams up with Marriott MBA Today to produce this story on BYU Music Group. It is run by BYU Executive MBA graduate Ben Fales, and the group is divided into two music groups – Tantara Records, … Continue reading

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Meet Your TA: Katherine Rasmussen

Learn how second year MBA student, Katherine Rasmussen, juggles her own classes, TA responsibilities for Mike Swenson’s Business Marketing class, and managing the two small business she owns. Katherine shares some great advice to help students get the most out … Continue reading

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MBA Internship Series: Amazon (Marketing)

Have you ever been curious about what opportunities are available to MBA interns at Amazon? Listen to Reid Clark share insights from his summer in Seattle launching a new product in the consumer electronics division at Amazon in our latest … Continue reading

Posted in Internships, Marketing, Marketing, Product Development, Professor Grant McQueen, Recruiting | Tagged , , , , , , , , , | 7 Comments

MBA Internship Series: LinkedIn (Marketing)

Hear how Derek Pando, MBA Class of 2014, landed his marketing internship at LinkedIn even though the company never came on campus to recruit marketing interns. You’ll also get an insider’s take on what makes the culture at LinkedIn so … Continue reading

Posted in Alumni and Business Professionals, BYU MBA Program, Internships, Marketing, Marketing, Networking, Recruiting, Technology | Tagged , , , , , , , , , | 3 Comments

Kickstarter: How Small Investments from Many Can Launch a Product

Do want to get your business funded? Learn how Kickstarter, a funding program for new ventures, can connect you with the cash you need to launch new projects.

Posted in Economic / Business Topics, Entrepreneurship, Innovation, Investment Advice, Marketing, Product Development, Startups | Tagged , , , , , , , , | Leave a comment